Irina Radyushkina
(Irena Radyu)
(Irena Radyu)
Goal-oriented marketing executive with 15+ years of SaaS and B2B Enterprise software products growth on local and global markets.
Gifted with an analytical mind, she advocates a data-driven approach to product and business development and focuses on product-led growth.
Loves yachting, skiing and travelling around the world.
Gifted with an analytical mind, she advocates a data-driven approach to product and business development and focuses on product-led growth.
Loves yachting, skiing and travelling around the world.
Experience
- Co-founder, Managing Partner at GoToMarket.Me
- Former CMO, Head of Product & Market Insights, Advisor to Managing Director at Just AI
- Former Product Marketing Team Lead (Competitive Intelligence & Market Research products) at SEMrush
- Former Head of Marketing Operations, GTM Lead at Docsvision, Actionspace, Digital Design
- Former Software Sales Manager (EAM and ITSM software) at IBM EE/A
- Former Business Development Manager, Marketing Manager at Datastream CIS
Speaker, Lecturer & Mentor
- Expert and lecturer at University Sinergy, IIDF (FRII Accelerator), ProductSense Academy, NTI University 20.35 (Archipelago 20.35), MADE Product Manager Academy (Mail.ru Group)
- Speaker at product management conferences
- Mentor at NoFlameNoGame
- Guest author at the leading industry media
Education
- MSc in Economics at St.Petersburg State University
- Marketing at INHOLLAND University
- IBM Global Sales School
Areas of Knowledge
15+ years in B2B Software, Enterprise Software, SaaS Software industry:
- MarTech, AdTech, EdTech, ITSM, Enterprise Asset Management (EAM), Document Management software, Enterprise Content Management / Business Process Management (ECM / BPM) software, Task and Project Management software, Conversational AI
- Banking, Telco, Facility Management, Transportation, FMCG, Utilities, Oil&Gas, Manufacturing, Government, Hospitality and Travel, E-commerce, Education, Marketing & Advertising
Key Areas of Expertise
12+ years in product growth (marketing, business development, product management)
- Market research, competitor analysis, positioning, value proposition
- Product discovery, Product-market fit
- Go-to-market strategy, growth strategy, marketing strategy, marketing team launch
- Data-driven product growth: P&L (unit economics), growth hacking