Irina Radyushkina
(Irena Radyu)
Goal-oriented marketing executive with 15+ years of SaaS and B2B Enterprise software products growth on local and global markets.
Gifted with an analytical mind, she advocates a data-driven approach to product and business development and focuses on product-led growth.
Loves yachting, skiing and travelling around the world.
Experience
  • Co-founder, Managing Partner at GoToMarket.Me
  • Former CMO, Head of Product & Market Insights, Advisor to Managing Director at Just AI
  • Former Product Marketing Team Lead (Competitive Intelligence & Market Research products) at SEMrush
  • Former Head of Marketing Operations, GTM Lead at Docsvision, Actionspace, Digital Design
  • Former Software Sales Manager (EAM and ITSM software) at IBM EE/A
  • Former Business Development Manager, Marketing Manager at Datastream CIS
Speaker, Lecturer & Mentor
  • Expert at IIDF (FRII Accelerator), MADE Product Manager Academy (Mail.ru Group)
  • Lecturer at IIDF (FRII Accelerator), ProductSense Academy, NTI University 20.35 (Archipelago 20.35),
  • Speaker at ProductSense Conference
  • Mentor at NoFlameNoGame
  • Guest author at the leading industry media
Education
  • MSc in Economics at St.Petersburg State University
  • Marketing at INHOLLAND
Areas of Knowledge
  • B2B Software, Enterprise Software, SaaS Software
  • MarTech, AdTech, EdTech, ITSM, Enterprise Asset Management (EAM), Document Management software, Enterprise Content Management / Business Process Management (ECM / BPM) software, Task and Project Management software, Conversational AI
  • Banking, Telco, Facility Management, Transportation, FMCG, Utilities, Oil&Gas, Manufacturing, Government, Hospitality and Travel, E-commerce, Education, Marketing & Advertising
Key Areas of Expertise
Market research, competitor analysis, GTM analysis, positioning, strategy, product-market fit, growth hacking, product marketing, software marketing, data-driven product growth, funnel management, monetization, P&L (unit economics)