Nadia Nazarova
Product lead with a marketing background and passion for competitive intelligence and market research.
She helps companies to gather and lead development teams to create products that users love and launch them to global markets.
She helps companies to gather and lead development teams to create products that users love and launch them to global markets.
Experience
- Co-founder at GoToMarket.Me
- Market Research and Marketing Strategy Expert at VC Fund and Accelerator IIDF
- Former Head of Product at Splitmetrics
- Former Head of ML/DS business unit at BTS Digital
- Former Product Lead (Competitive Intelligence & Market Research products) at SEMrush
- Former Regional Lead Marketing Manager at Sber Bank
Speaker, Lecturer & Mentor
- Lecturer at HSE University
- Author and Lecturer of Product Marketing Course at Geekbrains
- Lecturer at ProductSense Academy, Product.Live, NTI University 20.35 (Archipelago 20.35)
- Speaker at Russian and global conferences
- Guest author at the leading industry media
Education
- Harvard Business School Online / Market disruption theory 2020
- ONLINE IC Agile / Agile professional certificate 2019 IC Agile
- Business Value Analysis 2018 Comprehensive Virtual Learning For Today’s Content Marketing Leaders / Content Marketing University 2018
- Comprehensive Virtual Learning For Today’s Content Saint-Petersburg State University
- Training: Negotiations 2015 Perm State University / Political Science and Public Relationship
- Perm State University / Political Science and Public Relationship 2006 — 2011
Areas of Knowledge
- SAAS Software, B2B, B2C, B2B2C
- MarTech, AdTech, EdTech, Task and Project Management software, Big data/ML products
- Nanotech, Banking, FMCG, E-commerce, Education, Marketing & Advertising
Key Areas of Expertise
Market research, competitor analysis, go-to-market strategies, product strategies, product-market fit, product marketing, software marketing, content marketing, team management, disruptive strategies, product development.